Keywords play a huge part in online businesses. They drive targeted visitors to your website and they do it for free. If keywords are used correctly they can make a huge impact on your business propelling it instantly to new heights.
What are keywords?
First, it is important to take a step back and explain exactly what a keyword is. A keyword is a word or phrase Internet users search for in a search engine. And also aim to find websites that match up to what they are looking for. Some words are highly popular and get searched for in the thousands everyday. Using them can be beneficial. But it does mean that there is also a high competition for attention. If these words aren’t relevant to your site, this can be detrimental to you in the long run.
Pick the right word for keywords
Some words get more traffic than others; they are just naturally more popular or currently trending for whatever reason. It may seem easy to simply jump on this bandwagon to get noticed but this couldn’t be further from the truth. When picking keywords it is important to take time and thought into this. There are a couple of excellent free tools online that you can use to help with this, Google Keyword Search and Wordtracker. Both will help to find words that are relevant to your business. They even show insights into how many times particular words are searched, by how many users and what competition there is for those particular words. This all helps in demonstrating which words will have more effective use on your website.
Once the particular words are chosen, these should then be created into specific pages targeting those keywords. Sometimes it is even worth combining the keywords into the domain name but this should only be done if it follows the actual brand. Too many keywords in a title can simply detract from the overall purpose and make the website or brand look desperate, cheap and tacky.
It can seem like a time consuming and stressful aspect of creating a website but it is highly necessary. Without even having to employ a professional, there are a number of excellent free online resources available that can help this process. In the long run, great keywords will increase the potential of the business dramatically.